THE BOYFRIEND PILLOW
An updated website with new customizable features like adding a tattoo sleeve, a cologne scent, and name.
To lean into the absurdity of the product, we made the packaging the exact shape of the pillow.
Squeeze your boyfriend's hand for a special message!
THE BREAKUP BOX
The Boyfriend Pillow partners with Target to create a box to send to a friend when they're going through a breakup.
THE BACHELOR PARTNERSHIP
During the "Women Tell All" at the end of the Bachelor, Boyfriend Pillows will be given out to contestants that were broken up with on the show. They'll receive their "new boyfriend" while they're interviewed on the hot seat.
The "Build-A-Boyfriend" truck will travel to college campuses to provide lonely students with some support. Students will be able to customize the boyfriend of their dreams.
A playlist to listen to while snuggling with your Boyfriend Pillow for ultimate comfort and support.