The world is in a fun deficit.
Champagne sales are down. People are stressed, burnt out, and glued to their phones. Fun isn't gone, it's been deprioritized. 

Carnival Is Calling was built as a response to that moment. A reminder that fun isn’t frivolous, it’s necessary. We repositioned Carnival as more than a vacation. It became permission to unplug, loosen up, and reconnect with the version of yourself that knows how to have a good time.