GENIUS LYRICS
We all mess up the lyrics sometimes.
When you get the lyrics wrong, it changes everything.
Luckily, Genius is the largest database of lyrics and music knowledge in the world.
(Student Work)
OOH
SOCIAL
You'll want to turn the volume up for these.
YOUTUBE PRE-ROLL
These Genius branded clips from James Corden's "Carpool Karaoke" will play before music related content on Youtube.
ELTON JOHN TOUR PARTNERSHIP
Genius partners with Elton John's 2020 Farewell Tour with his most famous misheard lyrics from "Tiny Dancer"on signage and merchandise.
KARAOKE EXPERIENCE
This Genius branded karaoke experience will be available to existing karaoke bars. As people sing and get lyrics wrong, you can use the iPads to look up the songs and learn in depth knowledge about them.
SHAZAM PARTNERSHIP
Shazam allows people to find the song and artist, but that's it. A Genius popup would appear on the Shazam app, asking if they want to go deeper.
COFFEE TABLE BOOK
A book filled with misheard lyric illustrations.
