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YETI

Yeti products are built to survive things that you’ll never experience. 

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Therefore, Yeti lets you play the part and look more rugged and outdoorsy than you actually are. 

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(Student Work)

PRINT/OOH

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SOCIAL

PRODUCT EXTENSION x JCREW

Fake books that are actually iPhone cases to carry around to look more rugged than you are. These will be sold online at JCREW because it is the place to look the part.

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Keep your phone inside the fake book covers.

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SELF-SCUFFING STATION x BASS PRO

In Bass Pro Shops, there will be a "self-scuffing" station where you can rub some character onto your new Yeti products on the boulder to look the part. 

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PLAYING CARDS

Newly branded Yeti playing cards that are waterproof and versatile to survive the elements.

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AD Jesse Lane
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